Alicia Barnett
Branding
is one of the most important assets in a business' success. Brand recognition elicits an emotional response to the product or service without most customers even noticing.
The Knoll Fund project went from creating a logo and letterhead to envisioning a functional website through WIX for a registered non-profit. Working with local and International board members as well as beneficiaries to pull content together all aspects of their brand into a website was a capstone to their newly formed non profit.
Creation of American Royal
American royal has an intensional sense of elegant and regal serifs. This non-traditional font was inspired by the days of the first printing press. The serfs are reminiscent of the pooling of the ink but with an alluring modern flair. Weiss Std has beautiful serifs whereas Optima has modern gentle contrast that make it a perfect combination known as American Royal.
Canary was a brand that was geared for the architecture of this 1920's building in Baltimore, MD. The brand pays homage to the language and spirit of the 1920s. The word canary in that time meant a beautiful woman. This upscale women's shoe store prided themselves on making every woman feel like a 1920's canary with their luxury shoe selection.
